← Rafael Freitas
3.2 Chapter 03 — Operating Models

3.2 / DOJO / AI lead

AI Core Team

Embedding AI into how an agency thinks and makes — not as a deck, as a working capability.

DOJOAgency
AICapability built
Hands-onNot theoretical

While the industry wrote think-pieces about AI, the AI Core Team made it operational: tools in the workflow, automation in the process, and AI literacy across the people actually making the work.

The work

Assets

AI Core Team — tooling & workflow
Tooling & workflow
Tooling & workflow