Mabuya Communications

It started simply: someone had to produce the events at our own university, and we were the ones who did it well. Then other universities noticed — and what began as student parties turned into a production company making other universities' events a lot better.

That scale created something more interesting than parties: an audience. Mabuya became the bridge connecting brands to university students in São Paulo — parties across the city, Olympic games in the countryside, and events for DJs and musicians.

The work

• Full event production across multiple universities
• Olympic games in the countryside
• Events for DJs and musicians
• Brand partnerships targeting the university audience