Co-FounderRole
SpineNot neutral defaults
London / Miami / SPStudio
Most AI is only as good as the prompt. Panama Red's is as good as the spine — a refusal of the neutral default, built into every product.
The line-up: Brand Strategy Sprint, Pitch Sprint, and Culture Connectors — mapping where brands can connect with culture and grow. A position, not a brief.
The work
- Brand Strategy Sprint
- Pitch Sprint
- Culture Connectors
Assets
Product UI
Product UI
Logo (PDF)