Listerine: Bold Mouths

Sometimes people don't think about what your mouth goes through. We made them think about it — and then made them feel something else entirely.

JWT · WPPAgency

Cannes LionWinner

RNIDCharity partner

The Cannes Lion-winning work started from a simple, visceral truth: sometimes people don't think about what your mouth goes through.

Then came Feel Every Smile — partnering with RNID to create an app that allows the blind and partially sighted to feel the smiles they receive. Proof that an oral-care brand can do more than sell mouthwash.

The work

Cannes Lion winner
Feel Every Smile — accessibility app with RNID

Assets

Feel Every Smile — long-form film

Listerine — Cannes Lions press, Pencil — Cannes Lions press — Pencil

Listerine — Cannes Lions press, Money — Cannes Lions press — Money

Listerine — Cannes Lions press, Keyring — Cannes Lions press — Keyring

Feel Every Smile — The Drum clipping — Feel Every Smile — The Drum