7 billion TikTok views
193%YoY sales increase
1.3M#BossIt entries
175%Website conversion increase
B2B advertising usually talks at business owners. #BossIt got them talking — 1.3 million entries on TikTok generating 7 billion views, and a brand that suddenly sounded like the people it serves.
Winner of 'Best Use of TikTok' for the #BossIt2021 Challenge at the Biddable Awards 2021. Shortlisted for 'Best Use of Social Media and Influencer Marketing' and 'Best Consumer Engagement Initiative' at the 2021 B2B Marketing Awards.
The work
- #BossIt TikTok challenge — 1.3M entries, 7BN views
- Winner — Best Use of TikTok, Biddable Awards 2021
- 2 shortlists — B2B Marketing Awards 2021
Assets
Meet the Bosses
Boss It — display
Boss It — display (web)
#BossIt on TikTok
Campaign key visual
Campaign visual
Campaign visual
Campaign visual
Campaign visual
OOH & buses in situ
OOH & buses in situ
OOH & buses in situ
OOH & buses in situ