Sergeant Rick Clement is a disabled veteran who has embodied the spirit of 'moving forward' since losing his legs to an IED in Afghanistan. To bring the idea to life, we created a campaign for Shell & Fuel Service that comes together like a puzzle — building a picture of Rick's resilience in the face of his life-changing injuries.
The work
- 2× Winner — Brand Film Festival
- Bronze + 2 shortlists — New York Festivals
- Shortlist — Cresta Awards
- Shortlist — Eurobest
Assets
The Great Travel Hack
A branded reality mini-series that became Shell's lead global brand platform for two years. Two teams of creators race across the US and Europe using lower-carbon ways to travel — with only one rule: lowest CO2 emissions wins. Hosted by Kaley Cuoco (US series) and Greg James (Europe series), distributed on YouTube, Amazon Prime and Roku. 130M+ views on YouTube alone — the most successful branded content Shell has ever made, and an Ad Age Editor's Pick. Two seasons. Agency: JWT London.